All customers
Lumen runs remote paywall and pricing experiments every week, no client release required.
“Remote paywalls alone paid for themselves. We test pricing weekly without waiting on review.”
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- faster pricing tests
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- subscription revenue
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- review waits per test
The challenge
Every price or copy change on Lumen's paywall meant a new build and a wait in the review queue. Experiments crawled, and most ideas never shipped.
The solution
Lumen moved its paywall config server-side. Pricing, layout, and copy now change over the air, and each variant is measured against the same conversion metrics.
The outcome
The growth team now ships a pricing test every week instead of every quarter, running experiments 12 times faster and adding 18% to subscription revenue.
More customer stories
Own the moment you get paid.
Wire paywalls, purchase validation, and revenue data with one SDK — and keep every record.