For health & fitness apps
Turn the free trial into a yearly member.
Fitness apps live on recurring subscriptions — annual-first plans like Strava and Apple Fitness+, 7–30 day free trials that auto-convert, and good-better tiers like MyFitnessPal Premium+. CashSDK ships all of it from one integration, with paywalls you A/B over the air and retention you can read the same afternoon you launch.
Free trials · annual plans · good-better tiers — one SDK, both stores.
Premium
Train with your full plan
Start free — cancel anytime before your trial ends.
7-day free trial
$79.99/ year, then auto-renews
or $11.99 / month
Personalized training & recovery plans
Full workout & class library
Sleep, readiness & effort scores
Download for offline, ad-free
Start free trial
7 days free, then $79.99/yr · Cancel anytime · Restore purchase
How the category prices
One subscription, three ways to sell it.
The top health & fitness apps run on recurring revenue — an annual-first plan, a free trial to start it, and good-better tiers to grow it. Here is how the category really charges.
Recurring
Annual-first subscriptions
The revenue base: one premium subscription with the annual plan pushed hard — typically 40–60% cheaper per month than paying monthly.
- Strava ~$11.99/mo vs $79.99/yr; Apple Fitness+ $9.99/mo or $79.99/yr
- Calm & Headspace ~$69.99/yr; AllTrails+ $35.99/yr (annual-only)
- Effective monthly rate drops ~44–58% on the annual plan
- Gates analytics, full class library, offline & ad-free
Strava · Calm · Headspace · Apple Fitness+ · AllTrails
Acquisition
Free-trial funnels
The conversion engine: a 7–30 day free trial that auto-converts to paid — the category's default first-run experience.
- 7-day trials on Calm, Fitbod, AllTrails; 14-day on Headspace annual
- 1-month trials on Apple Fitness+ and MyFitnessPal Premium
- 3 months free with a new Apple device (Fitness+)
- Trials renew automatically unless cancelled before they end
Apple Fitness+ · Calm · Fitbod · MyFitnessPal
Expansion
Good-better tiers & bundles
The upsell layer: two-tier premium plus family plans and hardware bundles that raise revenue per member beyond a single price point.
- MyFitnessPal Premium $79.99/yr → Premium+ $99.99/yr
- AllTrails+ $35.99/yr → Peak $79.99/yr; Peloton App One → App+
- Whoop bundles the wearable into the membership ($199–$359/yr)
- Family plans (~$99.99/yr, up to 6) sit well below N× solo
MyFitnessPal · AllTrails · Peloton · Whoop
Market context only. Prices are representative US list prices for 2025–26 and vary by region, promotion, and billing channel — store prices run higher than web because of Apple and Google's cut, and annual plans discount the effective monthly rate. App and tier names are trademarks of their owners and are cited to describe the category, not affiliation. On the stores, these apps file under the App Store and Google Play “Health & Fitness” category.
Paywall shapes
Every fitness paywall, rendered from our own components.
Trial-forward plans, annual-vs-monthly pickers, and good-better tiers — the same primitives, themed for fitness. These are CashSDK's unbranded chrome, never a copy of any app's screen.
Premium
Train with your full plan
Start free — cancel anytime before your trial ends.
7-day free trial
$79.99/ year, then auto-renews
or $11.99 / month
Personalized training & recovery plans
Full workout & class library
Sleep, readiness & effort scores
Download for offline, ad-free
Start free trial
7 days free, then $79.99/yr · Cancel anytime · Restore purchase
Trial-forward
Start free, then the annual plan — the category's default first-run paywall for turning installs into trials.
Go Premium
Unlock every metric
Most members save with the annual plan.
AnnualSAVE 44%
$6.67 / mo · billed yearly
$79.99
Monthly
billed monthly
$11.99
Advanced performance analytics
Adaptive, AI-built workouts
Route, segment & pace insights
Everything unlocked, ad-free
Continue
Auto-renews · Cancel anytime · Restore purchase
Annual vs monthly
A plan picker with the annual savings featured — how apps steer members to the cheaper-per-month yearly plan.
Choose your plan
Pick the plan that fits
Everything in Free, plus:
Full analytics & offline maps
Premium
/ yr · analytics + offline
$79.99
Premium+POPULAR
/ yr · adds meal & route planner
$99.99
Family
/ yr · up to 6 members
$139.99
Continue
Annual plans · Cancel anytime · Restore purchase
Good-better tiers
Premium and Premium+ with a family option — the two-tier upsell that raises revenue per member.
Why CashSDK fits fitness
One SDK for the whole subscription stack.
Paywalls, experiments, trials, and validated receipts — the pieces a fitness app needs to start, renew, and grow subscriptions, without building billing infrastructure.
Paywalls you A/B over the air
Design the trial-forward upgrade in the dashboard, publish it without an app release, and change trial length, plan, and price for any cohort instantly.
Paywall canvasEditing · live
Unlimited projects
Advanced analytics
Annual · $59.99SAVE 40%
Blocks
Hero image
Headline
Feature list
Plan picker
Experiment on trial & price
Run holdouts on trial length and annual pricing — measure trial-to-paid conversion and revenue per install, not vibes.
Learn moreTrials, intro offers & renewals
Ship free trials and intro offers honored natively by both stores, with renewals and cancellations reconciled into clean entitlements.
Learn moreValidated receipts
Every Apple and Google receipt is verified server-side into a clean entitlement — no receipt server to run.
Learn moreLocalized pricing, both stores
One catalog prices in local currency across the App Store and Google Play, with trials and intro offers honored natively.
Built for the whole stack
Charge the fitness way from one integration.
0
Shapes: trials, annual plans, good-better tiers
0 SDK
iOS, Android, React Native & Flutter
0
Receipt servers to run
Ship a fitness paywall that renews
Trial-forward plans, annual pricing, good-better tiers, validated receipts, and localized pricing — in one SDK. Start free and ship your first paywall this afternoon.