Monetize the perk, the coin, and the gift.
Social networks run three revenue models at once — perk subscriptions like X Premium and Snapchat+, spendable coin balances like Snap Tokens and Telegram Stars, and one-tap creator gifts. CashSDK ships all three from one integration, with paywalls you A/B over the air and revenue you can read the same afternoon you launch.
Subscriptions · coin balances · creator gifts — one SDK, both stores.
Unlock every premium perk
Cancel anytime · Restore purchase
How the category prices
Three revenue models, running at the same time.
The top social apps stack recurring perk subscriptions, spendable coin balances, and creator gifts — each targeting a different moment. Here is how the category really charges.
Recurring
Perk subscriptions
The revenue base: a monthly plan — often two or three tiers — that unlocks cosmetics, a verified badge, and quality-of-life upgrades, not new core function.
- X Premium: Basic $3 → Premium $8 → Premium+ $40 / mo
- Snapchat+ from ~$3.99/mo; Platinum ~$15.99 is the ad-free tier
- Discord Nitro Basic $2.99 → Nitro $9.99; bigger uploads, custom look
- Reddit Premium $5.99 · Telegram Premium ~$4.99 — ad-free + doubled limits
X · Snapchat · Discord · Reddit · Telegram
Consumable
Coins & virtual goods
A separately-bought currency, decoupled from the sub — top up a balance, then spend it on gifts, stickers, and digital goods. Cheaper per unit in bulk.
- Snapchat Snap Tokens: $0.99 / 80 → $9.99 / 1,100
- Telegram Stars: bought in-app, spent on Mini-App goods & gifts
- Reddit Gold: $1.99 / 100 → $49.99 / 2,750, awarded to posts
- Discord Server Boosts ($4.99) unlock server-wide perks
Snapchat · Telegram · Reddit · Discord
Creator payouts
Tips, gifts & revenue share
The third leg, built on the first two: route money to creators through one-tap gifts, tips, and share of subscription or ad revenue.
- Telegram Star gifts — creators keep 100%, cash out to TON
- Reddit Contributor Program pays ~$0.90–$1.00 per Gold via Stripe
- X: engagement-based creator payouts, Subscriptions & Tips
- Snapchat Gifts sent with Snap Tokens go to the creator
Telegram · Reddit · X · Snapchat
Market context only. Prices are representative US list prices for 2025–26 and vary by region, platform, and promotion — social apps typically price lower on the web than in-app (store fees), and reserve ad-removal for the top tier; app and tier names are trademarks of their owners and are cited to describe the category, not affiliation. On the stores, social apps file under Apple “Social Networking” and Google Play “Social.”
Paywall shapes
Every social paywall, rendered from our own components.
Perk subscriptions, consumable coin packs, and à-la-carte creator gifts — the same primitives, themed for social. These are CashSDK’s unbranded chrome, never a copy of any app’s screen.
Unlock every premium perk
Cancel anytime · Restore purchase
Perk subscription
Good-better-best tiers gate the verified badge, custom look, bigger uploads, and an ad-free top tier.
Top up your coin balance
Spend coins on gifts, stickers, and digital goods — buy more, save more.
One-time purchase · Restore purchase
Coin balance
Token packs spend from a balance — impulse top-ups that fund gifts and digital goods, cheaper in bulk.
Send a gift to a creator
100% of every gift goes to the creator — tip in one tap.
One-time purchase · Restore purchase
Creator gift
A single one-tap gift sent in the moment — the creator keeps it, the payout rail runs server-side.
Why CashSDK fits social
One SDK for the whole social money stack.
Paywalls, experiments, balances, and validated receipts — the pieces a social app needs to charge three different ways, without building billing infrastructure.
Paywalls you A/B over the air
Design the verified-badge upgrade in the dashboard, publish it without an app release, and change copy, tiers, and price for any cohort instantly.
Experiment on price & copy
Run holdouts on the paywall that gates perks — measure conversion and revenue per install, not vibes.
Learn moreCoins & balances
Sell coin and token packs as spendable balances, granted and burned server-side so a purchase can’t be replayed.
Learn moreValidated receipts
Every Apple and Google receipt is verified server-side into a clean entitlement — no receipt server to run.
Learn moreLocalized pricing, both stores
One catalog prices in local currency across the App Store and Google Play, with trials and intro offers honored natively.
Built for the whole stack
Charge three ways from one integration.
Ship a social paywall that pays off
Perk subscriptions, spendable coin balances, à-la-carte creator gifts, validated receipts, and localized pricing — in one SDK. Start free and ship your first paywall this afternoon.
