CashSDKCashSDK
MarketplaceGoogle Analytics

Google Analytics

Forward purchase and subscription events into GA4.

OfficialProduct & analyticsGenerally available
Start for freeSetup guide

Overview

GA4 is the default web and app analytics for most teams. This connector forwards CashSDK purchase and subscription events into GA4 so monetization shows up next to acquisition and engagement.

CashSDK
Streams events
Google Analytics
purchase.completedtrial.startedsubscription.renewedrefund.issued

What you can do

GA4 purchase events

Server-verified purchases arrive as GA4 events with value and currency.

Attribution-ready

Revenue lines up with the channels and campaigns GA4 already tracks.

Consent-mode aware

Respects your consent configuration end to end.

How it works

  1. 1

    Turn it on

    Enable Google Analytics from your dashboard and authenticate in a click — there's no pipeline to stand up.

  2. 2

    Events map automatically

    Purchases, trials, renewals, and refunds map to Google Analytics's schema with user and product properties attached.

  3. 3

    Streamed in real time

    Every server-verified event is delivered to Google Analytics signed and retried — the same event that powers your dashboard.

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Heap
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Stream your revenue into Google Analytics.

Start free, integrated by your coding agent in under an hour. Your revenue data is yours: export anytime, never sold.

Start building freeRead the docs