Monetize the annual plan, the trial, and the lifetime unlock.
VPNs, scanners, cleaners, and password managers all sell Pro the same way — a monthly price to anchor against, an annual plan that does the real revenue, a free trial to convert, and a one-time unlock for buyers who won't subscribe. CashSDK ships every shape from one integration, with paywalls you A/B over the air and revenue you can read the same afternoon you launch.
Annual & monthly · free trials · one-time unlock — one SDK, both stores.
Unlock Pro on every device
Auto-renews · cancel anytime · restore purchase
How the category prices
Three ways to sell Pro, running at the same time.
The top utility apps anchor on a monthly price, close on a deeply discounted annual plan, and rescue non-subscribers with a one-time unlock — with a free trial doing the conversion. Here is how the category really charges.
Recurring
Annual-vs-monthly Pro
The revenue base: a monthly price to anchor against, and a deeply discounted annual or multi-year plan that most buyers actually pick.
- NordVPN ~$12.99/mo monthly vs ~$3.49/mo on 2-year (~60%+ off)
- ExpressVPN ~$12.99/mo vs ~$2.49/mo on 2-year (~80% off)
- 1Password ~$3.99/mo vs $2.99/mo billed yearly ($35.88/yr)
- Dashlane retired its free plan (Sept 2025); annual-only $59.88/yr
NordVPN · ExpressVPN · 1Password · Dashlane · NordPass
Trial-forward
Free trial → subscription
A short free trial does the conversion, then auto-renews onto the annual plan — the default for scanners, cleaners, and PDF tools.
- CamScanner ~$4.99/mo · $49.99/yr (also a $4.99/week plan)
- PDF Expert ~$79.99/yr with a 7-day free trial
- Adobe Scan ~$9.99/mo Premium, 7-day trial
- Cleaner Guru ~$6.99/week trialing into $39.99/yr
CamScanner · PDF Expert · Adobe Scan · Cleaner Guru
One-time
Lifetime unlock
A single payment sold beside the subscriptions — one feature set, no renewal — the escape hatch for buyers who won’t rent software.
- 1Blocker: $2.99/mo · $14.99/yr · $39.99 lifetime (same features)
- PDF Expert lifetime ~$139.99 alongside the annual plan
- SwiftScan markets a lifetime “VIP” unlock (~$199.99 list)
- Legacy Genius Scan+ was a ~$7.99 one-time before going subscription
1Blocker · PDF Expert · SwiftScan · indie utilities
Market context only. Prices are representative US list prices for 2025–26 and vary by region, promotion, and multi-year commitment; app and tier names are trademarks of their owners and are cited to describe the category, not affiliation. On the stores, these apps file under the App Store and Google Play “Utilities” and “Productivity” categories.
Paywall shapes
Every utility paywall, rendered from our own components.
Annual-vs-monthly Pro, a free-trial upgrade, and a one-time lifetime unlock — the same primitives, themed for utilities. These are CashSDK’s unbranded chrome, never a copy of any app’s screen.
Unlock Pro on every device
Auto-renews · cancel anytime · restore purchase
Annual-vs-monthly Pro
The monthly price anchors; the discounted annual plan does the revenue — the VPN and password-manager default.
Try Pro free for 7 days
then $39.99/year — cancel anytime before it ends
No charge today · reminder before renewal · cancel anytime
Free-trial upgrade
A 7-day trial that converts onto the annual plan — how scanners and cleaners turn a first open into a subscriber.
Own Pro forever, one payment
Pay once and keep every Pro feature — no subscription, no renewal.
One-time purchase · lifetime updates · restore purchase
One-time lifetime unlock
Pay once, keep Pro forever — sold beside subscriptions to rescue buyers who won’t rent software.
Why CashSDK fits utilities
One SDK for the whole Pro money stack.
Paywalls, experiments, subscriptions, and validated receipts — the pieces a utility app needs to sell annual plans, free trials, and lifetime unlocks, without building billing infrastructure.
Paywalls you A/B over the air
Design the annual-vs-monthly Pro upgrade in the dashboard, publish it without an app release, and change copy, plans, and price for any cohort instantly.
Experiment on price & trial
Run holdouts on trial length and annual discount — measure trial-to-paid and revenue per install, not vibes.
Learn moreSubscriptions & free trials
Monthly, annual, and lifetime SKUs with native free trials and intro offers — renewals, upgrades, and grace handled server-side.
Learn moreValidated receipts
Every Apple and Google receipt is verified server-side into a clean Pro entitlement — no receipt server to run.
Learn moreLocalized pricing, both stores
One catalog prices in local currency across the App Store and Google Play, with trials and intro offers honored natively.
Built for the whole stack
Sell Pro three ways from one integration.
Ship a utility paywall that converts
Annual and monthly plans, free trials, one-time lifetime unlocks, validated receipts, and localized pricing — in one SDK. Start free and ship your first paywall this afternoon.
